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Innovations in the last decade such as Artificial Intelligence (AI) and the Internet of Things (IoT) have revolutionised industries, creating new avenues for productivity, growth and insight-generation. While such technological endeavour has paved the way for transformative breakthroughs, it has also expanded the challenges of safeguarding data privacy. It is now more critical than ever that we become adept at balancing the value of cutting-edge technology with taking data protection measures against those who seek to extract and exploit personal information from new vulnerabilities.