Prompt Engineering – Conversational AI and Design

Who Should Attend?

This course is ideal for:

  • Business professionals wanting to apply Generative AI
  • Managers in the corporate or public sector involved in digital transformation
  • Data protection and data governance officers
  • Compliance and risk officers
  • Executives looking to use Generative AI responsibly especially from customer service, sales and marketing, chatbot design
Training Partners

LATEST UPDATE
Participants are required to attain a minimum of 75% training attendance and pass the associated assessment in order to be eligible for course fee funding. Click  here  for more information.

NEXT INTAKE INFORMATION
29 – 30 Oct 2026 [Fully Subscribed]
Mode of Delivery: In-person
07 – 08 Dec 2026 [Open for Registration
Mode of Delivery: In-person

*Online registration will close 5 calendar days before the course start date or once the maximum class size is met, whichever comes first.

Using Generative AI technology (driven by OpenAI’s ChatGPT) in the corporate world offers real value and can be used to create new and creative solutions.

Introducing our 2-day programme on Conversational AI and Prompt Techniques, designed for individuals and teams looking to enhance their conversational AI skills and learning about effective prompt techniques. In this programme, you’ll gain hands-on experience with conversational AI tools and learn how to design and implement conversational AI applications without any coding. The programme is carefully structured with each topic accompanied by practical activities and practice time to consolidate your understanding.

The programme includes guidance on responsible use and ethical considerations surrounding conversational AI, helping you to implement these technologies responsibly and safely. With this programme, you’ll gain an in-depth understanding of conversational AI and prompt techniques, learn how to design and implement conversational AI applications, and acquire the skills to implement these technologies responsibly and ethically. This programme is suitable for individuals and teams looking to gain a competitive advantage in the digital age, and those seeking to advance their conversational AI skills. Join us for this exciting opportunity to learn and grow in the field of conversational AI.

TOPICS COVERED

  • Introduction to Conversational AI
  • Understanding Prompts and their role in Conversational AI
  • Mastering Prompt Techniques
  • Questioning techniques and task creation
  • Performing the role of Prompt Engineer
  • Practical Applications
  • Ethical Issues and concerns of conversational AI apps
  • Tips for Aspiring Prompt Engineers and AI Professionals

This module is part of the Advanced Certificate in Generative AI, Ethics and Data Protection programme.

Details

PRE-REQUISITE
Tertiary education or diploma with at least three years of relevant working experience.

Learning Objectives

At the end of the course, participants will be able to:

  • Understand the fundamentals of conversational AI and its applications
  • Analyze the different types of prompt engineering techniques and select the appropriate one for their business needs
  • Design conversational prompts that enhance user engagement and maximize accuracy and quality response, while reducing “hallucination”
  • Implement conversational AI tools in their business processes to increase productivity and efficiency
  • Understand the ethical considerations of using conversational AI and the importance of responsible use
Assessments

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

For more information on assessment and re-assessment policy, click here.

Certification

Advanced Certificate in Generative AI, Ethics and Data Protection

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection issued by Singapore Management University.

Trainers

Dr Kevin Shepherdson

CEO & Founder,
Straits Interactive

Kevin provides and drives the vision, strategy and innovation of the company’s Data Privacy, GRC (Governance, Risk Management & Compliance), Data Governance and Gen AI offerings that build upon the foundation of enabling trusted businesses and responsible marketing. He has also attained his Doctorate of Business Administration (DBA) specialising in Generative AI from Golden Gate University. Previously, Kevin had a successful career riding on market and tech trends with leading MNCs in multimedia (Creative), Internet/Java (Sun) and Database/Cloud technology (Oracle). He is also the author of the books “99 Privacy Breaches to Beware of”, “The AI Factory” and “AI Ethical Breaches to Be Aware Of”. In 2021, Kevin was awarded the SkillsFuture Fellowship in recognition of his commitment to lifelong learning and skills mastery.

Dr Celine Chew

Head of Learning & Development,
Straits Interactive

As a Certified Information Privacy Manager (CIPM), Celine provides insights into the behavioural change and learning required for teams to embrace change initiatives. She offers comprehensive training for Data Protection Officers (DPOs) and companies, propelling digital transformation in data protection and governance. She has attained her DBA I Generative AI and also has extensive training experience internationally and specialises in the social, emotional and cognitive aspects of learning. She is also an executive coach to senior executives in multinational and regional companies.

Fees & Funding

COMPANY-SPONSORED
PARTICIPANT PROFILE
SELF-SPONSORED
SME
NON-SME

Singapore Citizen < 40 years old 
Permanent Resident 
LTVP+ 

$654

After SWDA Funding 70%

$254

After SWDA Funding 70%

+ ETSS Funding (20%)

$654

After SWDA Funding 70%

Singapore Citizen ≥ 40 years old

$254

After SWDA Funding 70%

+ MCES Funding (20%)

$254

After SWDA Funding 70%

+ MCES Funding (20%)

$254

After SWDA Funding 70%

+ MCES Funding (20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

Please note that prices listed above are inclusive of the new 9% GST, applicable from January 1, 2024.
SkillsFuture Level-Up Programme for Mid-Career Individuals

A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.

Post Secondary Education Account (PSEA)

PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support.

Click  here  to find out more.

SELF SPONSORED

# SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

# Workfare Skills Support Scheme

Workfare Skills Support (WSS) Scheme in replacement of Workfare Training Support (WTS) Scheme:

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

COMPANY SPONSORED

# Enhanced Training Support Scheme

• Organisation must be registered or incorporated in Singapore
• Employment size of not more than 200 or with annual sales turnover of not more than SGD100 million
• Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
• Trainees must be Singapore Citizens or Singapore Permanent Residents
• Trainers must not be a full-time national serviceman
• Trainees will be able to enjoy ETSS funding only if the company’s SME’s status has been approved. To verify your SME’s status, please click here.

# Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here.

For more information, please refer to:
• AP Guide (Non-SME Companies)
• Declaration Guide (SME Companies)

# SkillsFuture Enterprise Credit (SFEC)

This course is eligible for SFEC funding. Companies should check their SFEC eligibility on the Business Grant Portal.

Testimonials

Prompt Engineering – Conversational AI and Design

  • 07 Dec – 08 Dec 2026
  • 2 Days

This course includes:

  • Participants will receive the course material in the form of digital e-book. To access your digital e-book, you need to install Adobe Digital Editions or BlueFire. Visit – https://bit.ly/ade-ebook-guide for more guidance on how to open the e-book.