Generative AI
Advanced courses available below
Foundational
WSQ Course
Artificial Intelligence Business Professional
Apply Generative AI responsibly to improve business processes, support innovation and guide transformation across your organisation.
Who is it for?
Advanced Certificate
Advanced Certificate in Generative AI, Ethics and Data Protection
Module 1: A Practical Approach to Generative AI
Explore text, image, audio and video generation through practical exercises while learning responsible and ethical AI use.
Who is it for?
Module 2: Prompt Engineering – Conversational AI and Design
Develop effective prompts and design no-code conversational AI applications for practical, responsible use across business functions.
Who is it for?
Module 3: Applications of Generative AI – Business Productivity and Human Resource
Use Generative AI to streamline documents, presentations, communications and daily workflows while improving workplace productivity responsibly.
Who is it for?
Module 4: Application of Generative AI in Digital Marketing
Create personalised content, automate marketing tasks and strengthen customer engagement through practical, responsible Generative AI techniques.
Who is it for?
Module 5: Application of Generative AI in Learning Management
Apply Generative AI to personalise learning, develop curricula, automate administration and improve assessment across training programmes.
Who is it for?
Module 6: Responsible Use and Ethical Management of Generative AI
Identify bias, privacy, security and transparency risks while building responsible AI governance and ethical decision-making practices.
Who is it for?
Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering
Module 1: Practical Approach to Large Language Models and Retrieval-Augmented Generation.
Understand leading language models and use retrieval-augmented generation with organisational data through practical, no-code exercises.
Who is it for?
Module 2: Gen AI Apps Design and Prompt Engineering in HR
Design and deploy AI-powered HR tools and chatbots that improve workflows, productivity and responsible people management.
Who is it for?
Module 3: Gen AI Apps Design and Prompt Engineering in Learning and Development
Build AI-powered learning tools and chatbots that improve training design, learner engagement and overall programme delivery.
Who is it for?
Module 4: Gen AI Apps Design and Prompt Engineering in Compliance and Legal
Design responsible AI tools for compliance and legal workflows while improving productivity, risk management and operational efficiency.
Who is it for?
Module 5: Gen AI Apps Design and Prompt Engineering in Sales and Customer Service
Build AI-powered sales and service tools that improve customer engagement, team productivity and overall service quality.
Who is it for?
Module 6: Gen AI Apps Design and Prompt Engineering in Marketing & Communications
Design AI-powered marketing tools that strengthen content production, audience engagement and campaign effectiveness across communication channels.
Who is it for?
Advanced Certificate in Industry Graduate Diploma in Generative AI, Large Language Models and AI Governance
Important!
*By completing the (Generative AI, Ethics and Data Protection + Generative Artificial Intelligence Apps Design and Prompt Engineering), you can obtain the Industry Graduate Diploma in Generative AI Large Language Models and AI Governance by fulfilling SMU Academy’s other requirements
Advaced Certificate in Generative AI, Ethics and Data Protection
Module 1: A Practical Approach to Generative AI
Explore text, image, audio and video generation through practical exercises while learning responsible and ethical AI use.
Who is it for?
Module 2: Prompt Engineering – Conversational AI and Design
Develop effective prompts and design no-code conversational AI applications for practical, responsible use across business functions.
Who is it for?
Module 3: Applications of Generative AI – Business Productivity and Human Resource
Use Generative AI to streamline documents, presentations, communications and daily workflows while improving workplace productivity responsibly.
Who is it for?
Module 4: Application of Generative AI in Digital Marketing
Create personalised content, automate marketing tasks and strengthen customer engagement through practical, responsible Generative AI techniques.
Who is it for?
Module 5: Application of Generative AI in Learning Management
Apply Generative AI to personalise learning, develop curricula, automate administration and improve assessment across training programmes.
Who is it for?
Module 6: Responsible Use and Ethical Management of Generative AI
Identify bias, privacy, security and transparency risks while building responsible AI governance and ethical decision-making practices.
Who is it for?
Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering
Module 1: Practical Approach to Large Language Models and Retrieval-Augmented Generation.
Understand leading language models and use retrieval-augmented generation with organisational data through practical, no-code exercises.
Who is it for?
Module 2: Gen AI Apps Design and Prompt Engineering in HR
Design and deploy AI-powered HR tools and chatbots that improve workflows, productivity and responsible people management.
Who is it for?
Module 3: Gen AI Apps Design and Prompt Engineering in Learning and Development
Build AI-powered learning tools and chatbots that improve training design, learner engagement and overall programme delivery.
Who is it for?
Module 4: Gen AI Apps Design and Prompt Engineering in Compliance and Legal
Design responsible AI tools for compliance and legal workflows while improving productivity, risk management and operational efficiency.
Who is it for?
Module 5: Gen AI Apps Design and Prompt Engineering in Sales and Customer Service
Build AI-powered sales and service tools that improve customer engagement, team productivity and overall service quality.
Who is it for?
Module 6: Gen AI Apps Design and Prompt Engineering in Marketing & Communications
Design AI-powered marketing tools that strengthen content production, audience engagement and campaign effectiveness across communication channels.
Who is it for?
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