A Practical Approach to Generative AI
Who Should Attend?
This course is ideal for:
Training Partners
LATEST UPDATE
Participants are required to attain a minimum of 75% training attendance and pass the associated assessment in order to be eligible for course fee funding. Click here for more information.
NEXT INTAKE INFORMATION
12 – 13 Nov 2026 [Open for Registration]
Mode of Delivery: In-person
*Online registration will close 5 calendar days before the course start date or once the maximum class size is met, whichever comes first.
Using Generative Conversational AI and Prompt Techniques AI technology (driven by OpenAI’s ChatGPT) in the corporate world offers real value and can be used to create new and creative solutions.
This two-day practical approach to Generative AI programme is the perfect opportunity for businesses and professionals to learn about the capabilities and benefits of this revolutionary technology. With no coding required, participants will delve into the hierarchy of AI and how it learns, before exploring the world of Generative AI, including text, audio, image, and video generation. Each day is designed with plenty of hands-on practice time, demonstrations and case studies to provide a deeper understanding of how this technology can be applied in different organisational contexts. The programme is structured to ensure that participants are able to apply what they have learned in practical ways.
Join us and discover the endless possibilities of Generative AI for your business.
TOPICS COVERED
This module is part of the Advanced Certificate in Generative AI, Ethics and Data Protection programme.
Details
PRE-REQUISITE
Participants should preferably have tertiary qualifications and/or at least 3 years of working experience.
At the end of the course, participants will be able to:
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
For more information on assessment and re-assessment policy, click here.
Advanced Certificate in Generative AI, Ethics and Data Protection
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection issued by Singapore Management University.
Dr Kevin Shepherdson
CEO & Founder,
Straits Interactive
Kevin provides and drives the vision, strategy and innovation of the company’s Data Privacy, GRC (Governance, Risk Management & Compliance), Data Governance and Gen AI offerings that build upon the foundation of enabling trusted businesses and responsible marketing. He has also attained his Doctorate of Business Administration (DBA) specialising in Generative AI from Golden Gate University. Previously, Kevin had a successful career riding on market and tech trends with leading MNCs in multimedia (Creative), Internet/Java (Sun) and Database/Cloud technology (Oracle). He is also the author of the books “99 Privacy Breaches to Beware of”, “The AI Factory” and “AI Ethical Breaches to Be Aware Of”. In 2021, Kevin was awarded the SkillsFuture Fellowship in recognition of his commitment to lifelong learning and skills mastery.
Dr Celine Chew
Head of Learning & Development,
Straits Interactive
As a Certified Information Privacy Manager (CIPM), Celine provides insights into the behavioural change and learning required for teams to embrace change initiatives. She offers comprehensive training for Data Protection Officers (DPOs) and companies, propelling digital transformation in data protection and governance. She has attained her DBA I Generative AI and also has extensive training experience internationally and specialises in the social, emotional and cognitive aspects of learning. She is also an executive coach to senior executives in multinational and regional companies.
Sam Williams
Head, Innovation & Platform Development
Straits Interactive
After studying Computer Science at Robert Gordons University, Sam ventured into technology and innovation. Sam began his career in major Oil companies, providing Unix support, managing global IT projects, and overseeing offshore IT infrastructure and CCTV systems. Driven by curiosity, he transitioned to the field of Subsea Robotics, leading companies specialising in Remote Operated Vehicle (ROV) systems.
With over a decade of experience in the oil and gas industry across the UK and Singapore, Sam shifted his focus to technology in a new environment. He holds a master’s degree in data analytics with a focus on predictive Machine Learning and AI applications. This led him to his current role as the Head of Innovation and Platform Development at Straits Interactive, where he creates cutting-edge applications and engages deeply in research, application development, and intricate knowledge graph construction. Sam’s journey reflects his dedication to pushing the boundaries of technology and innovation.
Fees & Funding
COMPANY-SPONSORED
PARTICIPANT PROFILE
SELF-SPONSORED
SME
NON-SME
Singapore Citizen < 40 years old
Permanent Resident
LTVP+
$654
After SWDA Funding 70%
$654
After SWDA Funding 70%
Singapore Citizen ≥ 40 years old
International Participant
$2,180
(No Funding)
$2,180
(No Funding)
$2,180
(No Funding)
