Azhar Azib


Senior Consultant

Azhar Azib is the founder of rawonionDecisions, a CRM and Integrated Engagements advisory practice, passionate about Sustainable Engagements.

Azhar is a Data Architect by training and a seasoned Database Marketer and Change Leader by practice. He is also a GRC Professional (GRCP), and Certified Information Privacy Manager (CIPM) and Technologist (CIPT). His 25-year corporate career sees him in many roles driving innovation, change and excellence in the way large corporations engage with their customers and partners.

His last corporate role was as Regional Marketing Communications Director for Asia Pacific at Microsoft, where he was instrumental in driving integrated, insights based engagements and building teams and infrastructure that enable this capability. His 10-year stint at Microsoft included leading Microsoft’s internal CRM initiatives and various projects which exploited data and technology to drive impactful customer engagements.

Azhar currently sits on the Executive Committee of the Direct Marketing Association of Singapore.